Measuring Values

In 2016 we, along with a mathematician and a professor of behavioral psychology at the Radboud University in Nijmegen, set out to devise a way to scientifically measure the perception and level of support of core values within large organizations. We then used this method to build an application to measure this efficiently and anonymously among a (very) large group of respondents.


After piloting some smaller-scale projects in the Netherlands we got the chance to put our application to work across the Channel for one of the largest public transport companies in the UK. After some mergers and acquisitions, they had redefined new guiding principles for their business and wanted to know how they were being perceived by the more than 30.000 employees, most of them bus drivers and thereby the public face of the company they represent.


Our software is showed a clear pattern across all the different hubs located across the UK: two of the three guiding principles were recognized as being important and mostly true. The third was not recognized as such in the same manner, and was perceived to be more of an ambition than a reality at that time. Very useful information for the board, HR department and communication officers indeed!

Our current insights on the perception of values within large organisations are partly formed by our unique insights through our scientific method.


If you would like to know how we used this method to deepen our understanding of values in organizations, we would be happy to share them with you.